Chellarams Unveils New Diary Product – The Guardian        

Date: August 1, 2012

Chellarams Plc, has introduced into the market a diary product known as real Butter Oil.

With the unveiling of its latest product the group, which is fast becoming a one-stop shop for diary products, has equally avowed commitment for quality and real value for any products coming under its stable.

Speaking at the product’s launch in Lagos recently, the group’s Chief Information Officer, Dr. Harbhajan Batth said the move was aimed at satisfying the needs of consumers in Nigeria, as well as fulfilling the company’s vision of making available its products and services in every home in Nigeria and beyond.

He expressed the determination of the group to make the new diary product a household name and encouraged Nigerian to consume butter oil is a good source of milk, specially for lactose intolerant people and pregnant women. Butter oil stimulates the secretion of stomach acids to help with digestion and in the maintenance and repairs of the mucus lining of the stomach. In addition to its nutritional value, it is rich in antioxidants and helps in absorption of vitamins and minerals from other foods.

Furthermore, butter oil is known to promote all three aspects of mental function learning, memory and recall.

He continued, butter oil has a longer shelf life and does not need to be stored under refrigerated condition.

Butter oil or Ghee as it is known in India, is not common in Nigeria, although a form of it known as Mai Shanu could be found in the northern part of the country, However butter oil is a class of clarified butter that originated from South Asia.

The launched product is packed in plain transparent 500 grammes vacuum bags. Other dairy products marketed by Chellarams include Oldburger milk powder, Oldburger UHT milk and Oldburger cheese. The rest are Real milk powder. Real butter, Real cheese and the newly introduced Regal filled milk powder.