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Chellarams Introduces Real Activ Malted Food Drink – The Punch

Written by Balendran MidhushaanMay 17, 2013
Chellarams introduces real activ malted food drink- the punch      

   Date: May 17, 2013

Chellarams Pic has introduced Real Activ malted food drink into the Nigerian market.

This, according to the company, is part of its strategy towards meeting the needs of more Nigerian consumers by expanding its product portfolio.

Speaking at the inauguration of the product in Lagos last weekend, the company’s Chief Operating Officer (Brands Division), Mr. Sanjay Pradhan, said the Real Activ malted drink offered a nutritious alternative to existing brands of malted and chocolate food drinks in the Nigerian market.

He said the cutting edge of Real Activ is its inherent superior quality, while remaining comparatively affordable.

The product is specially formulated in UK, combining the goodness of barley and malt extract, cocoa powder, glucose syrup with that of numerous vitamins and minerals to produce a delicious, delightfully-rich and nutritious food drink, which provides instant energy.

“The product gives a natural taste of malted drink; also, it is an instant source of energy that keeps one active all day long,” he said, adding that the product was manufactured and distributed in Nigeria by Chellarams with licence from Regal Food Limited of United Kingdom.

The company’s Group Chief Information Officer, Dr. Harbhajan Batth, said the company was a major player in the FMGC arena, and had good equipment for food packaging as well as a quality control laboratory that enhanced the quality of its products.

“We are leveraging on our numerous packaging machines that could be used to package products such as milk powder, coffee, custard, tea and others to package this product and we can say that the unique design and packaging of our product reflects the good quality barley and malt extract contained in it,” he stated.

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Chellarams Plc – The Home Of Quality Food Drinks

Written by Balendran MidhushaanMay 15, 2013
Chellarams Plc – The Home Of Quality Food Drinks

Date: May 15, 2013

Chellarams Pic, which emerged as a business force in Nigeria in the 1920s, has grown into a diversified conglomerate with array of numerous investments
spanning distribution, manufacturing, brand development, services and packaging of quality food drinks, to mention but a few.

With brand development being one of its core objectives, Chellarams investment in the dairy and malted food drink market has been an important growth strategy which has seen it developed and marketed three quality dairy brands and a malted food drink. The journey into dairy and malted food drink began with the marketing of Oldenburger milk, butter and cheese in 1999. This was followed by the establishment of an ultra – modern packaging plant for the packaging of milk powder in 2005 and subsequently, butter and cheese plant in 2008. The milk packaging plant packages Oldenburger milk powder, Regal milk powder; Real milk powder and Real Activ malted food drink All these milk and malted food drink are packaged into various pack sizes of7g., lOg., 25g., 37Sg., 400g., 500g., 900g and other pack sizes, as desired.

The quality of all these milk and malted food drink brands are not in doubt, as the hygienic condition under which they are produced has the internationally recognized ISO 9001: 2008 certification. Moreover, the state – of – the – art food packaging equipment alongside the quality control laboratory, are used to maintain quality standard. All available laboratory equipment in the packaging plant ·satisfies the global standard for packaged products.

As a major player in food packaging, Chellarams is not oblivious of the demand by the Nigerian consumer for quality products of international standard. Therefore, Chellarams ensures that milk powder and malted food drink from its packaging facilities are packaged in more durable flex materials. Moreover, all products are packaged in such a way that goes not allow any moisture into the pouch, hence retaining its good taste for a long time. Also, in packaging all its food drinks, Chellarams ensures that 99% nitrogen is blown into the pouch to help flush out air from it, thereby reducing the residual oxygen content. This action prevents decomposition and rancidity of the packaged milk powder, thus helping to increase the shelf life of the products. This is done to ensure that customers get satisfaction and good health they desire. In furtherance of ensuring quality packaged foods, all packaged foods from Chellarams are expected to undergo leakage analysis, microbiological analysis, environmental analysis, chemical analysis, bulk density analysis, sensory analysis, to mention but a few.

As an acknowledgement and show of confidence in the production process cum quality of the food drinks packaged by Chellarams Plc, renowned food drink companies and multinationals have entered into an agreement with Chellarams, for the packaging of their premium milk and coffee brands. This is an endorsement of Chellarams Plc as the home of quality food drinks, conforming to the ISO 9001: 2008 certification.

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Chellarams Launches Product – The Nation

Written by Balendran MidhushaanMay 15, 2013
Chellarams Launches Product – The Nation

Date: May 15, 2013

Chellarams Plc has in produced a malted food drink Real Activ into the market in Lagos.

Its Chief Operating Officer (Brands Division),Mr. Sanjay Pradhan, said: “The new Real Activ malted food drink offers a tastier and nutritious alternative to existing brands of malted and chocolate food drinks in the market.

“The cutting edge of Real Activ is its inherent superior quality, while remaining comparatively affordable. It is a product specially formulated in the United Kingdom, combining the goodness of barley and malt extract, cocoa powder, glucose syrup with that of numerous vitamins and minerals, to produce a delicious, delightfully rich and nutritious food drink, which provides instant energy.”

He added: “Whether hot or cold, with or without milk and sugar, real active gives a natural taste of malted drink. Moreover, is an instant source of energy that keeps one active all day long. It is more superior and more economical than any product in the market.”

The firm’s Group Chief Information Officer, Dr. Harbhajan Batth, noted Chellarams’ ISO 9001:2008 certified hygienic conditions under which Real Activ was produced, saying: “As a major player in the FMCG arena, the manufacturing giant possesses state-of-the-art fOod packaging equipment and a quality of products such as Real Activ malted food drink.”

He also said: “We are leveraging on our numerous packaging machines that could be used to package products such as milk powder, coffee, custard, tea, to mention but a few,” adding that the unique design and packaging of Real Activ malted food drink, reflect the good quality barley and malt extract, numerous vitamins and other nutrients and nutrients contained in the food drink.

The product comes in various sizes: serve pack of 18gm and value pack of 375gm.

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Chellarams Receives ISO 9001: 2008 Certification

Written by Balendran MidhushaanMarch 15, 2013
Chellarams Receives ISO 9001: 2008 Certification    

 Date: March 5, 2013

Chellarams plc, one of the countries food packing companies has been awarded the ISO 9001: 2008 certifications for its food and chemical divisions, following adoption of a quality management system, as required by international organisation of standardisation.

Presenting the certificate to Chellarams, Joseph Odumodu, director-general of the Standard Organisation of Nigeria (SON) congratulated the management and staff of the company for achieving the feat of the ISO certification of their food and chemical divisions at the first attempt, as well as the adoption of a quality management system as required by the International Organisation of Standardisation.

Odumode who was represented by Solomon Onafowokan, director in the organisation, however urged the company to ensure that it does not deviate from the quality management process that has been put in place and which led to the award of the ISO certification.

He noted that Chellarams was in the league of companies that have improved on their quality game, by upgrading from SON MANCAP certification to the internationally recognised ISO 9001: 2008 certification.

Solomon Onafowokan, chairman of the company, receiving the award, assured SON that the company’s determination to improve on the standard gave the ISO certification. For him, the award would serve as the impetus that would steer the company towards providing more quality products and services to its customers.

“Our company’s quality parameters for our food and chemical divisions are of international standard and we promise to regularly update in order to sustain the confidence reposed in us by the Standards Organisation of Nigeria and the International Standard Organisation.”

The ISO 9001: 2008 certification is the international standard for quality management systems (QMS) which provides companies with a set of principles that ensure a common sense approach to the management of business activities to consistently achieve customer satisfaction.

With Chellarams certification as ISO 9001 : 2008 compliant, the company is set to reap its benefits which include reduction in operating cost, improved stake holders relationship, customer satisfaction and proven business credentials, to mention just but a few.
As a major player in powder food packaging, Chellarams possesses a state – of – the – art powder food packaging equipment that has the capability to package all pack sizes of food; from the small sachet of 6gm to the large size of 2.5kg.

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Chellarams Bags ISO Certification, reassures quality

Written by Balendran MidhushaanMarch 5, 2013
Chellarams Bags ISO Certification, reassures quality        

Date: March 5, 2013

THE Standards Organisation of Nigeria (SON) has awarded Chellarams Plc the NIS ISO 9001:2008 Quality Management System certification.

With the new development, the food and chemical divisions of the group have now been internationally certified.

Presenting the certificate to the company’s Chairman, Asiwaju Solomon Onafowokan, in Lagos at the weekend, SON’s Director-General, Dr. Joseph Odumodu, who lauded the firm for the feat of bagging the award at first attempt, tasked it on sustaining the quality which the brand had been identified, noting that “quality is a moving target”.

Represented by the organisation’s Executive Director, Laboratory Services, Mr. Louis Njoku, Odumodu reminded the company that the award was not a fait accompli as it is subjected to six-month audits to ensure compliance with provisions of the certification, warning that it could be withdrawn in the face of intractable infractions and non-conformities.

He said: “The relevance of quality management in the current competitive market environment cannot be over-emphasised. The NIS ISO9001: 2008 Quality Management System approach provides a globally recognised and acceptable solution to the challenges associated with quality management.

“The system has been placed on six monthly surveillance audit to ensure continuing suitability and effectiveness of the implementation of the quality management system. In the cause of the audit exercises, where non-conformities are observed and effectively corrected within specified time frame, the system will retain the certificate. However, the certificate will be withdrawn if the structures in the place for certification break down and necessary actions are not taken on observed non-conformances,” Odumodu cautioned.

Onafowokan, in his acceptance speech, assured SON of improving on the standard that gave room for the award.

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Kentucky Fried Chicken (KFC) Is Here. Grab A Bite At The City Mall, Onikan Lagos.

Written by Balendran MidhushaanMarch 5, 2013
Kentucky Fried Chicken (KFC) Is Here. Grab A Bite At The City Mall, Onikan Lagos.

   Date: March 5, 2013

Kentucky Fried Chicken (KFC), one of the global leaders in the fast food service industry, opened its first outlet at the City mall in Onikan, Lagos on Monday, December 14.

The Lagos State Commissioner for Commerce and Industry, Adeniyi Oyemade, performed the formal opening ceremony on behalf of the Lagos State Governor, Babatunde Fashola.

The brand was brought to Nigeria, via Devyan International Nig Ltd (formed from a joint venture between RJ Corp of India and Chellarams Plc) and an agreement with Yum Restaurants International (YRI), who are the franchise owners of the KFC brand.

Marc Schreuder, the chief executive officer of Devyan International said the tripartite partnership, was born out of the recognition of Nigerians’ crave for excellent and quick service along with quality foods without leaving the country shores. Bruce Layzell, the business development manager of Yum Brands added that the quality of service from KFC outlets in other parts of the world is what they will offer in Nigeria.

The new fast-food spot would open seven days of the week from 9 a.m. to 9 p.m..

Harland Sanders founded Kentucky Fried Chicken in 1952 at Louisville, Kentucky, United States. KFC has been operating under Yum Brands since 1997, when the company spun off from Pepsi-co as Trico Global restaurant Inc.

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Chellarams, Woolworth’s Alliance Comes Alive

Written by Balendran MidhushaanMarch 5, 2013
Chellarams, Woolworth’s Alliance Comes Alive 

Date: March 5, 2013

Woolworths is back to Nigeria. But this time as an offspring of a multi million dollar strategic joint venture of listed Nigeria company, Chellarams Plc and Woolworths, a top South African retailer. Christened after the latter partner, Woolworths Retail Stores Nigeria Limited in a space of a week commissioned two vast retail outlets in Ikeja City Mall, Alausa and Palms in Victoria Island.

The company is set to open another store shortly at Polo Park in Enugu and seven more stores within the next two years in various parts of the country.

Speaking to the media shortly before the commissioning ceremony of the Ikeja City Mall Woolworth retail store, Woolworths Divisional Executive of the International division, Mr. John Fraser noted that there is there is a strong market in Nigeria.

‘We are excited to come to Nigeria, though there are infrastructure issues but the market is here,’ he stated.

Elated at the take-off of the collaborative venture, Fraser and the Group Managing Director of Chellarams, Mr. Aditya Chellarams, expressed optimism in the dual transaction.

‘We have found the right partner in Chellarams to grow the Woolworths brand in Nigeria. Our partnership means we can deliver to customers the best retail offering possible tailored to local market needs. Our partners bring knowledge of local trading conditions and we bring the quality, value, innovation and fashion our South Africa customers know and appreciate. It is the best of both worlds,’ Fraser said.

He added that the company was confident of its investment in Nigeria and was very pleased with the growth prospects of the Nigerian market.

According to him, joint ventures with local partners, such as Chellarams, is the new business model for Woolworths’ expansion plans in other African countries. ‘We have moved away from the franchise model we had in some African countries. It is not only a better profit model for Woolworths, but it is also better for customers,’ Fraser said.

On his part, Chellarams Group MD said the joint venture was another milestone in the company’s efforts to diversify.

The Chairman, Chellarams Group, Asiwaju Solomon Onafowoka added, ‘We are excited that we are bringing Woolworths back to Nigeria. We had won the franchise in 2002 but later shut down due to import restriction. But now we have joint venture, which is a better arrangement. Customers can now look forward to a larger selection of fashion and general merchandise that suit their needs. These include formal wear, casual wear, beauty products and home furnishing that are fashionable and trendy for men and women and children’.

According to Fraser, the new stores like every other Woolworths store irrespective of the location offer a selection of Woolworths beautifully made and stylish things for the home, from attractive, easy-care bed linen to stylish décor items as well as a selection from an extensive range of own-label fragrances and bath & body products.

‘All Woolworths beauty ranges are formulated according to Woolworths Good Beauty principles, which means all ingredients are mild and gentle, no mineral oils or petrochemical ingredients are used, and every product has been thoroughly assessed by Woolies’ technologists to ensure that they’re safe to use,’ the company assured.

Chellarams, which was established in Nigeria in 1923, is a diversified organisation with operations in wholesale & distribution, manufacturing, engineering, tourism, quick-service restaurants and power generation.

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Chellarams Plc Commence Inter-Departmental Tourney

Written by Balendran MidhushaanMarch 5, 2013
Chellarams Plc Commence Inter-Departmental Tourney

Date: March 5, 2013

It is often said that all work and no play makes Jack a dull boy. This was the case when Chellarams Plc organized an inter-departmental football competition amongst it’s staff. The event commenced on Saturday 25th August, 2012 with and opening match between it’s warehouse department  which was represented in the company’s Oldenburger milk brand and sachet plant being represented by the Regal milk brand at Holy Saviour’s College Isolo.
Chellarams Plc is a diversified organization with operations in Manufacturing, Brand Development, Distribution, Service and Property Development, employing over 1500 Nigerians.
The match was declared opened by the Company’s Group Director of Finance, Mr. Shuhas Kulkarni. Speaking at the event, the Group Chief Information Officer, Dr. H.S Batth emphasized the objective of the inter-department football competition as an avenue to encourage physical fitness amongst staff and to foster team spirit which will bring out the best in the group to ensure, positive communication and the ability to  work closely together as a team to solve organizational challenges.
At the end of the football match, sachet plant (Team Regal ) defeated warehouse pioneer (Team Oldenburger) three goals to nil (3-0).

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Chellarams and Woolworths Announces Joint Venture Business in Nigeria

Written by Balendran MidhushaanMarch 5, 2013
Chellarams and Woolworths Announces Joint Venture Business in Nigeria 

 Date: March 5, 2013

One of Nigeria’s long standing business giants and leading conglomerates, Chellarams Plc, has just entered into a joint venture business partnership with Woolworths, South Africa. The partnership which resulted in the establishment of Woolworths Retail Stores Nigeria Limited was consummated recently at the Isolo office of Chellarams Plc, with the signing of the memorandum of understanding and other necessary documents.

Woolworths Retail Stores Nigeria Limited is set to commence business in Nigeria with the planned opening of 3 stores in Nigeria in December 2011. In addition, and as a futuristic agenda, 7 more stores would be added to its chain of stores in the next three years; making a total of 10. The first 3 stores will be located in the Palms Shopping Mall in Victoria Island, the new Ikeja City Mall and Polo Park Shopping Mall, Enugu.

Speaking to gentlemen of the press after pens were put to paper by both parties, the Woolworths Divisional Executive: International, Mr John Fraser and the Group Managing Director of Chellarams, Mr Suresh Chellaram, expressed their confidence in the joint venture investment between Woolworths and Chellarams Plc in Nigeria. This confidence stems from the fact that Nigeria has a large population, with growing middle class and upper income groups, as well as the development of retail shopping centres.

“Our joint venture means we can deliver to customers the best retail offering possible tailored to local market needs. Our partners bring knowledge of local trading conditions and we bring the quality, value, innovation and fashion our South African customers know and appreciate. It’s the best of both worlds,” said Mr. John Fraser.

Woolworths has refined and improved its merchandise offering for customers in selected African countries. Customers can now look forward to a larger selection of fashion and general merchandise that suits their needs. These includes formal wear, casual wear, beauty products and home furnishings that are fashionable and trendy for men and women and children.

Woolworths is one of the largest chains of retail stores in South Africa with over 350 stores and a turnover of over $ 4 billion. Woolworths South Africa, which opened for business in 1931, is affiliated with Marks and Spencer of United Kingdom. It aims to open a further sixteen (16) stores in African countries this year; taking the total number of stores to sixty (60) in the current financial year. It currently operates stores in the following ten (10) African countries: Botswana, Namibia, Lesotho, Swaziland, Ghana, Kenya, Tanzania, Uganda, Zambia and Mozambique.

Chellarams Plc, which was established in Nigeria in 1923, is a diversified organisation with operations in wholesale & distribution, manufacturing, engineering, tourism, quick-service restaurants and power generation. Chellarams partnership with Woolworths is another milestone in its effort at diversification, as well as fulfilling its vision of providing competitive products and services in every home in Nigeria and beyond.

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Chellarams Receives NIS, ISO Certification

Written by Balendran MidhushaanMarch 5, 2013
Chellarams Receives NIS, ISO Certification 

 Date: March 5, 2013

In recognition of Chellarams Plc trademark of high quality goods and services to customers as well as its contribution to the Nigerian economy, the Standards Organisation of Nigeria (SON) has presented the Certificate of NIS ISO 9001: 2008 to the company.
The firm has therefore joined the elite club of International standard Organisation (ISO) certified companies in Nigeria.

At the presentation ceremony which took place at Chellarams’ compound in Lagos last week, the Director-General of SON, Dr. Joe Odumodu, lauded the firm’s commitment to providing quality management system and products required by international standards, which basically led to the certification award.

He noted that the company was certified as a result of its conformity to the laid down rules strictly followed it. “This is an indication that you are living up to expectation, and have been consistent in keeping the standard which culminated in the approval of the certificate of NIS ISO by SON,” he said.
Odumodu, who was represented by the Executive Director, Laboratory Service of SON, Louis Njoku, at the ceremony however urged the company not to relent in its effort to uphold the quality management process which prompted the award of the certificate.

The SON boss hinted that Chellarams was now in the league of firms with improved quality game by upgrading from SON MANCAP certification to the internationally recognised ISO 9001:2008 certification.

According to him, “By this achievement, this company has joined the lofty class of Quality Management System certified companies in Nigeria. This is a great stride in pursuit of excellence to provide quality products to consumers and this is worthy of commendation by well-meaning business community; on this note, I salute you on this milestone achievement.

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